A24 & Google DeepMind

A24 has partnered with Google DeepMind to help artists develop new workflows and techniques.

A24 should at least explore what AI has to offer.

A24: we want to dictate what tools get built for artists, so they have a voice in shaping them rather than having tools handed to them.

Detractors: A24 is providing a prestigious stamp of approval to models trained on the unauthorized work of thousands of independent artists.

Google needs industry approval to become the standard AI video generation platform.

Lowering the cost of production almost always correlates with fewer paid hours for working-class crew members, concept artists, and post-production specialists.